Pepsi Looking To Add Aroma To Its Packaging

PepsiCo has filed a patent for an ‘aroma delivery system’ for packaging, which the company is looking to adapt for products such as juices brands_pepsi_mainand chilled drinks.

According to the inventors Peter Given and Naijie Zhang, the process uses aroma compounds encapsulated in gelatin capsules that are broken when a drinks container is opened. “Research has shown that aromas can in some instances have substantial impact on consumer perception of the taste of a beverage or other food, trigger a favorable emotional response, elicit a favorite memory, and/or otherwise improve overall product performance,” claim the inventors.

The encapsulation process includes a secondary protective layer, which can be formed of from a range of materials including a biopolymer film, the pair explained.